At the 2013 Life Ball event in Vienna, Austria this Roberto Cavalli gold-themed Mini Paceman sold for €150,000 or $194,000 with all proceeds helping HIV/AIDS. This is the most expensive Mini ever sold at a Life Ball auction, and Ralf Schepull, the head of Mini brand communications said, “We are very pleased that the one-off MINI has sold for a record price and can thus make a special contribution to projects dedicated to fighting HIV/AIDS. The charity principle is an important part of the MINI brand, which enjoys a unique platform through this partnership with the Life Ball.”
Even though we don’t know the buyer of the Cavalli styled Mini Paceman, he must have enjoyed the gold accents seen throughout the interior and exterior of the small sports car. Ever since the partnership started back in 2001, thirteen custom Mini cars have been designed by famous artists with proceeds totaling over half a million euros to be donated to the fight against HIV/AIDS. Some of the others who participated in prior years include Renzo Rosso for Diesel, Dean and Dan Caten of DSQUARED2 and Donatella Versace.
No comments:
Post a Comment